Our Story
Expertly crafting genuine Italian pizza with fervor from 1985
From Naples to Your Neighborhood
'Crust & Craft Pizzeria originated from a straightforward vision: to introduce authentic Neapolitan pizza to London. Established by the Rossi kin in 1985, our pizza shop began as a quaint, family-oriented venture, with recipes passed down the family tree.
Marco Rossi, the progenitor, mastered pizza-making during her excursions across Italy, mentored by prominent Neapolitan pizza chefs. After returning to the UK, her ambition was to replicate the enchantment of genuine Italian pizza, adhering to age-old techniques and premium components.
From the humble beginnings of a 12-seat pizza shop, we've expanded into a cherished community fixture, yet our dedication to excellence and genuine recipes remains as strong as ever. We continue to rely on the traditional wood-burning ovens, prepare our dough from scratch every day, and seek out the best ingredients available.
Presently, 'Crust & Craft Pizzeria is still under family direction, steered by the subsequent generation of the Rossi family, upholding a team full of zeal. We may have modernized certain aspects, yet the core of our enterprise remains unwavering: forging delectable, bona fide pizza that unites families and friends.
Our Values
Quality Ingredients
We procure the freshest and most superior ingredients, forming partnerships with local producers and Italian suppliers to guarantee authentic taste.
Traditional Methods
Our pizzas are fashioned using ancestral skills, with our dough undergoing a 48-hour fermentation and baked in genuine wood-fired ovens.
Community Focus
We're dedicated to being more than a mere eatery—we serve as a vibrant segment of our vicinity, endorsing community ventures and fostering an inviting gathering place.
Sustainability
Our commitment to eco-friendly operations ranges from minimizing food waste to using compostable packaging and promoting sustainable farming practices.
Meet Our Team
The dedicated individuals behind our flavorsome pizzas
Marco Rossi
Owner & Head Chef
Continuing the legacy as second-generation owner, trained in Naples, refining our culinary secrets for more than 15 years.
Isabella Garcia
Executive Chef
Italian trained with 12 years of culinary lineage, Isabella infuses her skill into our seasonal creations.
Giuseppe Ferrara
Master Pizzaiolo
A native of Naples, Giuseppe brings over two decades of pizza perfection and imparts his knowledge to our pizza chefs.
Emily Robertson
Restaurant Manager
Ensures our patrons enjoy an outstanding dining experience, and leads the service staff with enthusiasm and adeptness.
Alex Wong
Sommelier & Beverage Director
Oversees our beverage selection, specializing in Italian soft drinks and optimal pairings for pizza.
What Our Customers Say
This is the closest to authentic Neapolitan pizza I've savored outside of Italy. The crust has the ideal chewiness, punctuated with those quintessential charred spots only true wood-fired ovens can produce.
Aaron Bennett
I appreciate that 'Crust & Craft Pizzeria' embraces local produce and eco-friendly practices. The quality is palpable in every slice. Their seasonal offerings are always an eagerly awaited delight!
Lisa White
I've been a patron for years, and the quality remains consistent. The staff welcomes you as if you're part of their family, and the pizza is sheer bliss. The Truffle Delight pizza is not to be missed!
Nicholas Green
Awards & Recognition
Premier Pizzeria in Johnsonville
Local Cuisine Honors, 2020-2023
UK's Top 50 Pizza Destinations
National Gastronomy Listings, 2020-2023
Certified True Neapolitan Pizza
True Neapolitan Pizza Association, 2019
Eco-Friendly Business Award
Green Commerce Activists, 2021
Come Visit Us
Revel in the authentic Italian pizza experience within a welcoming and hospitable environment